Mermaids and Starbucks UK's new advertisement showing a young person establishing their individuality and gender identity is an affecting and emotive message of acceptance, and many trans and non-binary/genderfluid people can identify with James' story.
Starbucks is proud to be launching a new limited-edition Mermaids Cookie, which is now available to buy in participating stores across the UK! The cookie is in the shape of a mermaid’s tail and will help create a splash for charity Mermaids, raising £100k to support its helpline services.
Sparkle - The National Transgender Charity is excited to hear that this groundbreaking campaign has won the Channel 4 2019 Diversity in Advertising Award.
Find out more over at Starbucks UK